Website analytics
Search Console + Business Profiles · 2026-06-20 to 2026-09-18Google only
Clicks
4,984
90 days
Impressions
394K
times a Modwella result was seen
CTR
1.27%
1 click per 91 impressions
Avg position
12.9
page 2
Mobile
78%
3,881 of 4,984 clicks
Google Business Profiles
13 verified profiles · 11 states · read 2026-08-24Site clicks from profiles
2,683
478/mo · 6 months
Calls from profiles
342
61/mo · never touch the site
On top of organic
+28%
vs 1,683 organic clicks/mo
Bookings
0
all 13 profiles, 6 months
Search Console counts clicks on a search result. A click on the Website button inside a Business Profile is not a search result and never appears in that report, so these add to the organic figure above rather than overlapping it. Business Profiles, by state.
Where the impressions go
one page carries half the site's search visibilityOf all impressions
49.7%
/post/is-liquid-iv-good-for-you
Impressions on that page
195,871
257 clicks
Its CTR
0.13%
site average is 1.27%
Why this matters
A blog post about Liquid IV — the supermarket electrolyte powder — is half of everything Google shows for this domain, and it converts at a tenth of the site average. It sells nothing. The visibility is real; it is pointed at the wrong query set.
Organic by location
12 centers earn clicks · 27 get impressions and none| Center | Clicks | Impressions | CTR | Avg pos | Top query |
|---|---|---|---|---|---|
| Boise, ID | 23 | 5,923 | 0.39% | 21.8 | mobile iv boise |
| College Station, TX | 12 | 159 | 7.55% | 12 | mobile iv college station |
| Missoula, MT | 7 | 587 | 1.19% | 45.8 | iv therapy missoula |
| Las Vegas, NV | 6 | 3,686 | 0.16% | 25.3 | mobile iv therapy las vegas |
| Seattle, WA | 5 | 1,098 | 0.46% | 22.1 | iv therapy seattle |
| LA, CA | 3 | 941 | 0.32% | 39.8 | iron infusion los angeles |
| Pueblo, CO | 3 | 280 | 1.07% | 16.4 | mobile iv pueblo |
| Salt Lake, UT | 1 | 1,548 | 0.06% | 26.7 | mobile iv therapy salt lake city |
| Meridian, ID | 1 | 844 | 0.12% | 21.5 | meridian |
| Jackson, WY | 1 | 397 | 0.25% | 32 | iv therapy jackson hole |
| Sacramento, CA | 1 | 359 | 0.28% | 11.1 | mobile iv therapy sacramento |
| Provo, UT | 1 | 33 | 3.03% | 21.6 | iv therapy provo ut |
| Austin, TX | — | 2,393 | — | 37.5 | at home iv austin |
| Nashville, TN | — | 1,299 | — | 32.6 | adrenal fatigue treatment nashville |
| Murfreesboro, TN | — | 734 | — | 34.2 | femiwave murfreesboro tn |
| San Diego, CA | — | 704 | — | 22.8 | drug detox with nad iv san diego |
| Colorado Springs, CO | — | 421 | — | 24 | colorado springs mobile iv therapy |
| Henderson, NV | — | 403 | — | 34.1 | iv therapy henderson |
| Phoenix, AZ | — | 213 | — | 29 | "mobile iv drip" "phoenix" |
| Franklin, TN | — | 156 | — | 29.7 | in home botox franklin |
| Bay Area, CA | — | 118 | — | 16.2 | mobile iv therapy bay area |
| Kalispell, MT | — | 90 | — | 25.1 | iv therapy kalispell |
| Tacoma, WA | — | 88 | — | 16.5 | nad+ therapy tacoma |
| Monterey, CA | — | 45 | — | 29.7 | concierge iv therapy monterey |
| Inland Empire, CA | — | 44 | — | 20.5 | botox training nurses inland empire |
| Billings, MT | — | 33 | — | 22.8 | botox billings mt |
| Reno, NV | — | 31 | — | 21.1 | mobile iv reno |
| Denver, CO | — | 15 | — | 25 | altitude sickness iv denver |
| Bozeman, MT | — | 6 | — | 41.2 | iv bozeman |
| Bellevue, WA | — | 5 | — | 53.5 | experienced botox nurse injector or doctor in the bellevue area |
| Scottsdale, AZ | — | 5 | — | 54 | iv for hangovers in scottsdale |
| San Jose, CA | — | 4 | — | 41 | nad+ iv therapy san jose |
| Park City, UT | — | 2 | — | 14.5 | mobile iv park city |
| Casper, WY | — | 1 | — | 25 | iv therapy casper wy |
| Cheyenne, WY | — | 1 | — | 38 | iv therapy cheyenne wy |
| Coeur d'Alene, ID | — | 1 | — | 35 | iv therapy coeur d'alene |
| Orange County, CA | — | 1 | — | 38 | mobile iv therapy orange county |
| Ogden, UT | — | 1 | — | 2 | ogden utah |
| St. George, UT | — | 1 | — | 3 | prime iv st george |
The 27 centers being seen and not clicked
These markets already surface in Google — Austin at 2,733 impressions, Nashville 1,289, Salt Lake 2,568 — and earn nothing, because the average position across them sits between 24 and 44. That is a page-two problem, not an absence. It is a different fix from the 5 centers with no query data at all, which need pages before they need positions.
Organic by service
attributed queries only| Service | Clicks | Impressions | CTR | Queries |
|---|---|---|---|---|
| IV Therapy | 516 | 198,463 | 0.26% | 6518 |
| Aesthetic Injections | 45 | 2,015 | 2.23% | 173 |
| NAD+ | 7 | 12,414 | 0.06% | 493 |
| Weight Loss | 2 | 220 | 0.91% | 46 |
| Iron | 1 | 453 | 0.22% | 112 |
| Male Hormone Replacement | 1 | 2,288 | 0.04% | 328 |
| Labs | 1 | 50 | 2.00% | 17 |
| Female Hormone Replacement | — | 141 | 0.00% | 12 |
| Regenerative Medicine | — | 43 | 0.00% | 10 |
Top pages
by clicks| Page | Clicks | Impressions | Avg pos |
|---|---|---|---|
| / | 1183 | 12,888 | 4 |
| /california | 485 | 10,214 | 10.5 |
| /iv-therapy | 259 | 9,449 | 6.9 |
| /post/is-liquid-iv-good-for-you | 257 | 195,871 | 9.2 |
| /texas?utm_source=google&utm_medium=organic&utm_campaign=gbp&utm_content=texas | 248 | 8,135 | 4.4 |
| /utah | 229 | 16,728 | 19.3 |
| /aesthetic-injections | 184 | 3,574 | 11.7 |
| /california?utm_source=google&utm_medium=organic&utm_campaign=gbp&utm_content=northern-california | 172 | 5,706 | 4.4 |
| /idaho?utm_source=google&utm_medium=organic&utm_campaign=gbp&utm_content=idaho | 169 | 3,976 | 3.5 |
| /join-us | 145 | 4,174 | 5 |
| /post/how-much-vitamin-d3-and-k2-should-i-take-daily | 144 | 27,350 | 9.7 |
| /utah?utm_source=google&utm_medium=organic&utm_campaign=gbp&utm_content=utah | 136 | 5,509 | 3.4 |
| /concierge-nurse-training | 124 | 3,105 | 6.8 |
| /idaho | 110 | 15,562 | 13.3 |
| /montana | 101 | 1,921 | 4.3 |
Defect — pages competing with themselves
URLs indexed with a Business Profile tracking stringDuplicate URLs indexed
9
Clicks landing on them
981
19.7% of all clicks
Fix
1
a canonical, shipped at cutover
What is happening
Modwella’s Google Business Profiles link to their own site with
?utm_source=google&utm_medium=organic&utm_campaign=gbp appended. Google indexes those as separate pages, so /texas and /texas?utm_source=… compete for the same query and split the signal between them. The rebuild sets a canonical on every page, which resolves it at cutover for free.Traffic by source
every channel, not just search| Channel | Data source | Clicks | Sessions | Today |
|---|---|---|---|---|
| Organic search | Search Console | 4,984 | — | measured |
| Business Profiles | Google Business Profile | 2,683 | — | measured |
| Paid social (Meta) | Meta Ads | 12,737 | — | link clicks, 3–31 Aug |
| Paid search (Google) | Google Ads | — | — | — |
| Direct | GA4 | — | — | — |
| Referral | GA4 | — | — | — |
| GA4 | — | — | — | |
| Organic social | GA4 | — | — | — |
This will show
Sessions and share for every channel that sends traffic to the site, not just Google organic.
Waiting on
GA4 access — the property belongs to Max Connect Digital, a separate agency.
How to read these numbers
completeness and provenanceClicks tied to a query
57.1%
2,140 are on withheld queries
Of those, brand
72.7%
people typing 'modwella'
Distinct queries
10,479
15+ pages
The caveat that matters
Google withholds rare queries for privacy, so the query rows sum to 57.1% of the reported click total. Every query-level figure on this page — brand share, per-location, per -service — is a share of that attributed subset, never of the whole. Page-level totals are near-complete and can be read directly. Pulled via Search Console API, service account gsc-reader@gullstack-analytics. Semrush models 72% brand against Search Console’s 72.7% — two methods, one conclusion, and the figures are never mixed.