Business Profiles

The 19 August reading searched public Google Maps for “modwella” and found two Utah pins. That method cannot see a service-area business: a mobile provider has no storefront to pin, so its profile surfaces only inside the areas it serves. Every state had a profile the whole time. Manager access on bryce@kingmaker.pro shows 13 of them in one location group, all verified. The lesson is the general one — an absence found by the wrong instrument is not an absence.

Views is people who saw the profile. Searchesis Google’s own count of searches that surfaced it — it is not the sum of the search-term rows, and Wyoming is reported only as “less than 50”. Interactions is calls + website clicks + chat clicks + bookings; direction requests do not apply to a service-area business. Every monthly series was checked to sum to its headline before this page was built. Aug 2026 is a partial month and is excluded from every per-month rate quoted here.

Search Console counts clicks on a search result for a page of the site. A click on the Website button inside a Business Profile is not a search result and never appears in that report. The two are additive, and the profiles are worth roughly a 28% uplift on everything the SEO section measures. Note the separate defect on the analytics page: Google has also indexed the profiles’ UTM-tagged landing URLs as if they were pages, which is a different problem with a different fix.

Google counts a booking only when a profile is wired to an integrated booking partner. Zero across every profile and every month means no such link exists — Zenoti is not connected to Reserve with Google. It does not mean nobody booked: the 2,683 people who clicked through to modwella.com and the 342 who called are unmeasured after the click. Connecting Zenoti would put a booking count next to a traffic count for the first time on this dashboard. It is the same missing key that leaves the ad platforms bidding with no conversion signal.

4 of 13 profiles are found first by a term that does not contain the brand — Texas (iv therapy near me), Tennessee (iv hydration near me), Colorado (b12), Wyoming (iv drip near me). Those are strangers, not returning customers, and they are the markets where a map-pack position converts a search into a call. The rest lead with “modwella”, which agrees with what Search Console says about the website: this brand is found by people who already know the name. Google reports any term under 15 as “less than 15”, so the tail here is censored, never zero.

The multi-state profile lists ten states at once and names none of them. It draws the brand searches — 962for “modwella” and 410for “modwella utah” — that belong to the Utah profile, then converts them at 2.6%, against 5.4% on the Utah profile and 16.9% on Texas. Google splits a brand’s local signal across duplicate listings the same way it splits a page’s ranking signal across duplicate URLs. This is the map pack version of the structural problem the SEO section already describes for the website.

Read 2026-08-24 from the Business Profile performance panel on bryce@kingmaker.pro, which holds the 13 profiles in one location group. Headline figures were taken from each element’s accessibility label rather than its visible text: the rendered counter animates and leaks a stale hundreds digit into the page text, which reads 355 as 255. Every figure was then checked against its own monthly series. Unlike Search Console, this is not yet an unattended pull — the Business Profile Performance API needs an approved access request and a user-consented OAuth client, because it does not accept the service account the Search Console pull uses.