Biweekly report
Sep 5 – Sep 18 against Aug 22 – Sep 4 · 14 days each · every channel, one windowLive
In this report
pulled Sep 21 by API1Google Search Console
Search Console API · final dataClicks▼ 6.6%
707
was 757
Impressions▼ 18%
41,250
was 50,445
Click rate▲ 14%
1.71%
was 1.5%
Avg position▼ 7.2%
12.8
was 13.8
Clicks by day
Top searches
by clicks, this period- modwella186pos 1.2
- modwella iv38pos 5.7
- modwella iv therapy25pos 1
- modwella jobs12pos 1
- mobile iv therapy near me7pos 7
- modwella california7pos 1
- modwella idaho6pos 1
Top pages
by clicks, this period- /160
- /california69
- /iv-therapy38
- /texas?utm_source=google&utm_medium=organic&utm_campaign=gbp&utm_content=texas38
- /aesthetic-injections36
- /post/is-liquid-iv-good-for-you36
Non-brand searches that found the site
queries without 'modwella', this period- mobile iv therapy near me7217 impr · pos 7
- iv therapy near me5372 impr · pos 13
- at home botox service326 impr · pos 3.1
- botox at home service324 impr · pos 5.5
- mobile iv near me3129 impr · pos 7.5
- modewella39 impr · pos 1
2Meta Ads
Marketing API · live accountSpend▲ 0.5%
$8,927
was $8,887
Link clicks▼ 4.4%
5,744
was 6,008
Cost per click▲ 4.7%
$1.55
was $1.48
Click rate▲ 20%
1.16%
was 0.97%
Impressions▼ 20%
495,679
was 620,824
Landing page views▼ 5.5%
5,242
was 5,546
Purchases Meta can see▲ 33%
4
was 3
Cost per purchase▼ 25%
$2,232
was $2,962
Spend by day
By campaign
one campaign per state · change against the previous period| Campaign | Spend | Link clicks | CPC | CTR | Purchases | Cost / purchase |
|---|---|---|---|---|---|---|
| Utah | $2,172 ▲ 53% | 974 ▲ 54% | $2.23 ▼ 0.4% | 0.56% | 3 | $724 |
| So Cal | $1,689 ▲ 19% | 977 ▼ 19% | $1.73 ▲ 48% | 1.39% | — | — |
| Nor Cal | $1,055 ▲ 13% | 709 ▼ 12% | $1.49 ▲ 28% | 1.46% | — | — |
| Idaho | $797 ▼ 15% | 476 ▼ 13% | $1.67 ▼ 2.3% | 1.24% | — | — |
| Texas | $738 ▼ 21% | 650 ▼ 25% | $1.14 ▲ 5.6% | 1.68% | — | — |
| Nevada | $623 ▼ 32% | 386 ▲ 0.8% | $1.62 ▼ 32% | 1.35% | — | — |
| Washington | $434 ▼ 5.8% | 454 ▲ 97% | $0.96 ▼ 52% | 1.73% | — | — |
| Arizona | $407 ▼ 14% | 244 ▼ 29% | $1.67 ▲ 20% | 1.45% | — | — |
| Colorado | $385 ▼ 17% | 302 ▲ 11% | $1.28 ▼ 25% | 1.56% | 1 | $385 |
| Tennessee | $327 ▼ 29% | 352 ▼ 1.7% | $0.93 ▼ 28% | 1.72% | — | — |
| Montana | $299 ▼ 37% | 220 ▼ 39% | $1.36 ▲ 3.8% | 1.42% | — | — |
3Google Business Profiles
13 profiles · read Aug 24 · monthly, not biweeklyCalls · July▲ 53%
78
was 51 in June
Website clicks · July▼ 8.3%
467
was 509 in June
Interactions · July▼ 0.7%
559
was 563 in June
Google gives Business Profile numbers by month, so this section compares whole months. Six-month detail by state is on Business Profiles.
4What this report cannot see yet
and what unlocks each- Google AdsNo account shared with us. Read access adds a Google Ads page like the Meta one.
- Website analytics (GA4)The property belongs to another agency. Access adds sessions, channels and on-site events.
- Bookings and revenueZenoti sends no purchase events. A read-only key turns cost per click into cost per booking.