The new website
Built and waiting · staging only · nothing on it can rank yetSee it
live on the staging address · every link checked today- Homepage ↗the 24 KB document, against Wix's 2.6 MB/
- A state page ↗one of 11 · the title pass at cutover applies to five of them/utah/
- A service page ↗one of 9 · their own copy, ported verbatim/iv-therapy/
- A service in a city ↗9 services × 11 cities, the pages that win local search/iv-therapy/salt-lake-city/
- Every center ↗all 44, grouped by state, with a publish gate per row/locations/
- A center page ↗its nurses, its coverage, its services · sample nurses for now/locations/boise/
- A nurse page ↗photo, bio and her own booking link · sample record/nurses/sample-nurse-one/
- A paid landing page ↗one of 331 · where the Meta ads should point/lp/mobile-iv/utah/
- The Liquid IV post ↗49% of the site's impressions · do not delete it at cutover/post/is-liquid-iv-good-for-you/
Why the address looks like that
Why move
five reasons, each one measuredThe site ships 2.6 MB of HTML to load a homepage. Ours ships 24 KB.
Measured on both hosts today. The Wix document is 114 times heavier before a single image loads, and 78% of Modwella's traffic is on a phone. First byte is also faster on the new host: 0.13s against 0.28s.
Five state pages are titled after a city, so they outrank their own city page.
The Idaho page is titled “Mobile IV Therapy in Boise, Idaho”. Google reads it as the Boise page, ranks it ninth, and buries the real Boise page on page three. Same pattern in Montana, Nevada, Texas and Washington. The fix is a title pass at cutover.
Ten URLs are indexed twice because the Business Profiles append tracking to their own links.
They carry 734 clicks, 14% of everything the site earns. The rebuild sets a self-referencing canonical on every page, which collapses them the moment DNS moves. It costs nothing and cannot happen on Wix.
The ads point at the booking store, not at the site.
All 13 live Meta ads land on modwella.zenoti.com. The 331 paid landing pages are built and unusable until the domain moves, because a paid page on a staging address cannot carry the brand.
Nothing new can rank until the domain moves.
Center pages, nurse pages and every new service page live on a staging URL that is deliberately hidden from Google. The work is done; the address is wrong.
What moving does not fix
What is already built
measured from a real build, 2026-09-03| Count | What it is | |
|---|---|---|
| Pages built | 578 | everything the rebuild generates |
| Pages Google may index | 196 | 9 services × 11 states, 11 state pages, 62 posts, the rest |
| Paid landing pages | 331 | noindex, one per campaign × place, built for the Meta ads |
| Center pages | 44 | one per center, gated until its roster row is real |
| Live URLs that resolve | 124 / 124 | plus 36 redirects for legacy slugs |
What we need to launch
four of these block the flip · none of them are build work| What | Whose | Why it matters | |
|---|---|---|---|
| Cutover go-ahead from Ryder and Josilyn | Client, via Brett | blocks the flip | Nothing moves without it. Rollback is a DNS flip and the Wix site is never deleted. |
| Domain admin on modwella.com | Client, via Brett | blocks the flip | Bryce holds Wix site admin only. The DNS change needs access we do not have. Ask for it in the same message as the go-ahead. |
| Medical and advertising copy sign-off | Ryder | blocks the flip | Six items, all live on the current site. Includes a botox claim about collagen that is pharmacologically false, and a Nevada page that sells botox and disclaims it in the same breath. |
| A real inbound email address for the contact form | Client | blocks the flip | The build still carries a placeholder. Submissions need somewhere to land. |
| The regional text-a-nurse numbers | Client | before launch | All 11 state pages promise a number per region and list none. Either the numbers, or the sentence points at the main line. |
| Search Console access on their property | Client / Max Connect | before launch | The Wix sitemap is not a complete URL list. Their Search Console export is the only way to catch old slugs still earning clicks, so redirects cover everything. |
Cutover day
the order of operations, about an hour of work- 01Lower the DNS TTL 24 hours ahead.
- 02Point the A record at the new host. Wix stays untouched, so rollback is one record.
- 03Flip the site URL and the robots/sitemap switch from noindex to index.
- 04Strip the city names out of the five state-page titles.
- 05Verify a Business Profile tracking URL canonicalises to the clean page.
- 06Submit the sitemap in Search Console.
- 07Repoint the Meta ads at the paid landing pages.