California — north
Campaign “Nor Cal” · 1 ads · 2026-08-22 to 2026-09-20Active
Spend
$2,141
$80.00/day budget
Link clicks
1,645
$1.30 each · 1.48% CTR
People reached
66,824
seen 1.7× each on average
Purchases Meta can see
0
none reported
Ads running here
1 live · creative pulled 2026-09-21
Nor Cal - IV VideovideoLearning
Mobile IV Therapy in Nor Cal
Skip the waiting room — a licensed RN comes to you across Northern California. 💧 IV therapy delivered to your home or office in Sacramento, San Jose, the Bay Area & Monterey, usually within about an hour. 10% off your first visit.
Button: Book now · Lands on https://modwella.zenoti.com/webstoreNew/services · Ad set “Nor Cal - Prospecting”
$2,140.94 spent1,645 clicks1.48% CTR$1.30 per click1,534 landing views0 purchases
Where these come from
Thumbnails, copy and buttons are read from each ad’s creative through the Marketing API and stored with the dashboard, because Meta’s own image links are signed and expire within days. Spend and results are the same window as every other figure on this page.
Ad sets
what each one optimises for, and where it points| Ad set | Status | Budget/day | Optimising for | Learning phase | Ads | Targets |
|---|---|---|---|---|---|---|
| Nor Cal - Prospecting | Active | — | Website conversions | Learning | 1 | San Francisco-San Jose, CA, Sacramento, CA, Monterey-Salinas, CA, Chico-Redding, CA |
Why the learning phase matters
Meta wants roughly 50 conversions a week per ad set before it stops exploring and starts optimising. This ad set has seen 0 in the whole window, which is why delivery reads Learning limited. Fixing that is a tracking job, not a budget job.
Where the money actually went
Meta's own delivery breakdown, not the targeting list| Metro market | Spend | Impressions | Reach | Link clicks | Purchases |
|---|---|---|---|---|---|
| Sacramento, CA | $947.45 | 51,367 | 32,116 | 717 | 0 |
| San Francisco-San Jose, CA | $933.80 | 44,491 | 28,064 | 714 | 0 |
| Chico-Redding, CA | $143.27 | 9,220 | 5,467 | 119 | 0 |
| Monterey-Salinas, CA | $116.42 | 6,336 | 4,046 | 95 | 0 |
| State | Spend | Link clicks | Purchases |
|---|---|---|---|
| California | $2,140.87 | 1,645 | 0 |
| Nevada | $0.03 | 0 | 0 |
Reading the Unknown row
Meta reports a slice of delivery with no market attached, usually Instagram and Audience Network placements it cannot map to a metro. It is real spend on real people; it just has no city label. Rows under a dollar are left out.