California — south

Campaign “So Cal” · 2 ads · 2026-08-22 to 2026-09-20

Active

Spend

$3,360

$133.33/day budget

Link clicks

2,406

$1.40 each · 1.53% CTR

People reached

97,846

seen 1.6× each on average

Purchases Meta can see

none reported

Ads running here

2 live · creative pulled 2026-09-21

So Cal - IV VideovideoLearning

Mobile IV Therapy in So Cal

Skip the waiting room — a licensed RN comes to you across Southern California. 💧 Modwella delivers IV therapy to your home, office, or hotel in LA, San Diego, Orange County & the Inland Empire, usually within about an hour. 10% off your first visit.

Button: Book now · Lands on https://modwella.zenoti.com/webstoreNew/services · Ad set “So Cal - Prospecting”

$3,334.94 spent2,388 clicks1.52% CTR$1.40 per click2,164 landing views0 purchases

So Cal - Static IVimageWith_Issues

Mobile IV Therapy in So Cal

Button: Book now · Lands on https://modwella.zenoti.com/webstoreNew/services · Ad set “So Cal - Prospecting”

$25.04 spent18 clicks2.62% CTR$1.39 per click13 landing views0 purchases

Where these come from

Thumbnails, copy and buttons are read from each ad’s creative through the Marketing API and stored with the dashboard, because Meta’s own image links are signed and expire within days. Spend and results are the same window as every other figure on this page.

Ad sets

what each one optimises for, and where it points

Ad set	Status	Budget/day	Optimising for	Learning phase	Ads	Targets
So Cal - Prospecting	Active	—	Website conversions	Learning	2	Los Angeles, CA, San Diego, CA, Bakersfield, CA, Santa Barbara-Santa Maria, CA, Palm Springs, CA

Why the learning phase matters

Meta wants roughly 50 conversions a week per ad set before it stops exploring and starts optimising. This ad set has seen 0 in the whole window, which is why delivery reads Learning limited. Fixing that is a tracking job, not a budget job.

Where the money actually went

Meta's own delivery breakdown, not the targeting list

Metro market	Spend	Impressions	Reach	Link clicks
Los Angeles, CA	$2,236.23	103,063	64,175	1,620
San Diego, CA	$739.85	33,421	20,698	499
Santa Barbara-Santa Maria, CA	$163.86	8,625	5,460	109
Bakersfield, CA	$149.53	8,799	5,159	122
Palm Springs, CA	$70.49	3,693	2,294	56

State	Spend	Link clicks
California	$3,359.78	2,403
Arizona	$0.18	0
Unknown	$0.02	3

Reading the Unknown row

Meta reports a slice of delivery with no market attached, usually Instagram and Audience Network placements it cannot map to a metro. It is real spend on real people; it just has no city label. Rows under a dollar are left out.